The theory of the Bullshit Artist, as explained by Leon Neyfakh in the New York Observer, seems as though it will be a weapon for both sides.
Gathering opinions from the likes of Robert Storr and Todd Levin, Neyfakh assembles a dessert of reference. A briefing of delicious insight on the shifting terrain of the arts. He explains this movement as a scramble for verbose intellect to project to ones viewer as the artist becomes aware of the fading function of better known currency. In today's economy, price is being replaced with emphasis of true self-expression, packaged in eloquent and seemingly educated discourse. Whether or not such artists are truly informed of the origin of their derivatives, they nonetheless forge these ideas and language blindly.
This is not a new excavation-- another of Neyfakh's sources continues--it is merely becoming a more common practice.
Humorously enough, the Bullshitters themselves (unknowingly) will use this term in their own defense, fencing amongst each other. Budding palisades rooted by the new coined name might prove to be the latest trend.
Thicken your mortar, I suppose.